Established in 1978, Outside has now developed into the largest expedition magazine of U.S. in terms of circulation,boasting more than 2 million annual readers. (Source: MRI Market Solutions Division) In 2005 it won a position in the Global Magazine Influence Top 100 as the only expedition magazine in the list. Moreover, Outside is the only one in publishing history ever that has been granted the National Magazine Awards for General Excellence in three straight years.

In 2006, Outside landed China with its Chinese name Hu Wai which is the corresponding word of Outside in Chinese language. Hu Wai will follow the objective of Outside and promote the proactive and healthy lifestyle. With an objec-tive view, it will update Chinese readers with global outdoor phenomena, behaviour and events. It will also cover such interesting topics as human geography and scientific adventure. This publication has a 215*278mm size, full-
colour art paper, around 176 pages of text.